Iustrious advisory board to curate the Mega Opus in Delhi from Jan 22-24, 2014; Convention themed as ‘Be the Change’ adds 20 new features & improvements, aims to unravel what future holds for marketers.
New Delhi : November 18, 2013 : Rajesh Kumar,
Marketing Head, SAP, Indian Subcontinent has been announced as the chair for the
third edition of the DMAi’s (Association for Data Driven Marketing &
Advertising in India) International Marketing Convention scheduled to be held
in January 2014 at New Delhi.
Umang Bedi, Managing Director
– South Asia, Adobe & member of the DMAi Board of Governors, received the
chairperson enthusiastically by saying “We are glad to welcome an experienced
industry professional as Rajesh to chair the 3rd edition of the DMAi International
Marketing Convention. I
have seen the format of the show grow in the recent years to become a real
power packed show that is of immense value to any traditional or digital
marketer alike and we look forward to the change that Rajesh ushers in.“
The convention aims to addresses the quest of
CMO’s and agency professionals who want to leverage data and ‘Re-define
customer understanding’ – due to richer context,
stronger behavior insights beyond simple demographic construct. The
agenda accent this year remains on harnessing data responsibly to ultra-segment our customers, hyper
personalize marketing programs through specific product, pricing &
promotion actions resulting to innovation, delightful customer experience and
improvement on marketing ROI.
Speaking at his appointment Rajesh Kumar said "The world today is experiencing
dramatic shifts in the economy, technology, demographics, and the environment.
The collective impact of the big data, social & mobile revolution has given
people a new voice – as consumers, as employees, as citizens, and as societies.
Organizations like DMAi have the responsibility to orchestrate conversations
amongst marketers to champion this change and harness innovation to drive
growth. I am happy to be associated with DMAi and look forward to working with
peers in the industry to bring together content, best practices and experiences
that will drive this agenda and unravel together what future holds for us”.
The theme for the third edition is ‘Be the Change’ and the convention spread
over 3 days will host a strategic summit for the C-Suite, keynotes, debates, 15
dynamic conference streams, live certification & workshops, an expo and an
awards program. Over 24 Marketing Masterminds have come together to shape the
agenda & format of the convention. The convention will have over 100+
finest marketing minds as speakers and over 164 sessions to choose from.
The convention is backed by an illustrious
leadership ensuring active participation from leading brand marketers of India
and overseas. Participating in curating the mega
opus at the 3rd edition of the International DMAi 2014 Convention are leaders
from Adobe, SAP, Select Direct, Godfrey Phillips, Komli, IBM, Urja, MRM, AIMIA,
Ogilvy One, Kotak Mahindra Group, Aravato, HDFC Life, Harley Davidson, Starwood’s,
HCL, Motorola, Oberoi, NIIT, Yatra, Religare, Quikr, IprospectCommunicate2, SVG
Media, Percept, HSBC, ICICI, Synergy, Merck, Dynaflex, HP, Saatchi,
Monster, Bacardi, Perfetti, Accenture, Citi, Infiniti Retail, Tata AIG,
UTI, CNH, Borges, Abott, M & C Saatchi, Ad Magnet, Hansa Cequity,
Raymond, Tata Trent, Tribal DDB & RAPP India, Star TV, Shoppers Stop, Page
Traffic & Octane. International fraternity participation led by global
DMA’s & ADMA (Australian DMA), DDV (Germany), South Africa & GAB
Members from DMA USA, Gurus from Denmark, UK & Argentina.
With so much to offer in an action-oriented
& practical platter, the 3rd DMAi International Marketing
Convention is the Marketing event to watch out for. Vatsal Asher, CEO,
DMAi, noted “Rajesh has been involved over several weeks on shaping the event.
The format & experience of the show has been redesigned from scratch to
encompass the needs of our attendees He added, “At this point we are both
humbled & overwhelmed with unflinching support from the global DMA’s, the
international fraternity and the marketing leadership in India to create
India’s most comprehensive & largest marketing convention ever. With this
we are confident of the Convention becoming a landmark event for all real time
marketers.”
Never before have there been
so many channels open to marketers. That’s why the DMAi 2014 Convention has an
agenda that covers ten of the most vital issues when it comes to marketing your
company in 2014:
1. A Strategic Summit -
Board Room challenges & opportunities
2. Acquisition &
Lead Generation
3. Social, SEO, Web,
Email & Content Marketing
4. Copy, Data Driven
Creative, Production & Application, Branding
5. CRM, Engagement and
Loyalty
6. Data & Analytics
7.
Cross-Channel-Strategies (Including PR, Print, TV,
Radio in a Digital era)
8. Mobile Marketing
9. Real-time Automated
Marketing
10. Vertical focus on Retail, E-commerce,
BFSI
Attendees that are a mix of
client side senior marketers & agency professionals will get industry
insight, backed by real case studies, into each one of these topics, to be
fully-equipped to draft an integrated marketing plan that will drive their
brand and company forward in 2014. To sum it up we advise Be there. Be the change.
About DMAi
As an apex, not for profit
DMAi, since 1992, brings about collective action for advancing & protecting
responsible Data Driven Marketing and Advertising. As the key to making
marketing relevant and provide sustained customer engagement DMAi advocates for
creating industry standards for ethical conduct and effective self-regulation
of the Data driven, Marketing & Advertising community. DMAi is also
co-founder of the International Federation of DMA’s.
The DMAi, in recent times, has
successfully conducted two annual global conventions drawing participation from
over 125 corporations from India & afar. DMAi also sets stage for learning
opportunities & intra vertical networking forums like-Day Learning Events
called Masterclasses, peer to peer networking forums like the UNWIND, the CxO
Roundtable. As a platform for motivation, the DMAi has established a credible
Awards & Recognition program with industry participation. The DMAi Awards
instituted in alliance with the DMA International ECHO Awards aim at providing
global recognition for response driven and result oriented marketing. The Hall
of Fame awards felicitates individuals with lifetime awards for their
noteworthy contribution.
For more information, please contact –
Rachana Chowdhary | +91-9619776084 |
rachana@mediavalueworks.com
Sudiksha Singhal | +918285603924 | secretary@dmai.co
Tags – DMAi, Rajesh Kumar,
SAP, Umang Bedi, Adobe, Vatsal Asher, Marketing, Advertising, Media, Digital,
Social Media.
