Get your home festival-ready with OBEETEE

 

Introducing the magnificent Puja Collection

The festive season brings with itself a whole world of love and fervor. This is the time to indulge, be extravagant in your own way and exchange good wishes with your loved ones. To keep up with the spirit of the season, Obeetee Retail launches their brand new Puja Collection – a collection to adorn every home and ring in the festivities with dash of opulence.

Rooted in tradition and history and with a legacy of over 100 years, Obeetee is a brand that’s committed to making the best of products for the Indian market. With over 25,000 artisans dedicated to the art of weaving rugs for modern Indian homes, OBEETEE is all set to make a mark in the industry with its divine yet unique collection.

The Puja Collection comprises of diverse and beautiful designs inspired by Indian motifs. It is a collection where Indian aesthetics blend seamlessly with modern designs giving buyers the perfect art blends to adorn their homes. Below is a recount of the various kinds of carpets available in this collection.

Aradhana: The Aaradhna Collection is based on miniature paintings from Northwestern India. These are simple compositions made using subdued tones to retain the essence of the art form. Flowers, which hold immense spiritual value in Indian culture, are incorporated in this collection to create a spiritual connection.

Meera Hand-knotted: The Meera Hand-Knotted collection derives inspiration from gendas, the flowers of the soul. These flowers hold a high spiritual standing in Indian culture and are indispensable parts of auspicious moments. These are hand-knotted using a combination of the finest New Zealand wool and viscose yarn to create luxuriously soft-to-touch rugs.

Upasana Hand-Kontted: Using the same construction, the Upasana Hand-Knotted collection displays patterns in beautiful jewel tones synonymous with jharokhas bordering temples and places of worship, and the Aman Hand-Knotted collection contains the fluid beauty of floral patterns in miniature painting, representative of the religious heritage of India. Additionally, the Seher Hand-Knotted collection has concentric circular motifs inspired by the elements of nature and the feeling of the first rays of the sun in a bright blue sky.

Carpets in the Puja Collection are available from INR 8,999 only. With its diverse variety of rugs within the three collections, this edit offers something for everyone.

Availability - OBEETEE store at 145, Sultanpur, Mehrauli Gurgaon Road, South West Delhi as well as at Shantanu & Nikhil store and www.obeetee.com

 

About OBEETEE

Founded in 1920, OBEETEE is one of the oldest and largest hand-woven rug companies in not only India but also the world. Expanding over a century, OBEETEE has garnered an undisputed reputation in terms of its brilliance. With over 25,000 artisans dedicated to the creation of extraordinary rugs, OBEETEE boasts of a community that sustains its existence and excellence.

The uniqueness and regality of OBEETEE is undeniable, and the Rashtrapati Bhavan, which houses two beautiful OBEETEE creations, is in agreement. In addition to that, innumerable prominent people have experienced and recognized the world of OBEETEE over the years.

OBEETEE has the greatest in-house rug-making capabilities in India, powered by their modern dyeing plant and ever-inspired design department. They constantly employ new textures and designs, and house over 4,000 color-fast shades of wool in their bank. OBEETEE was the first company to receive the SA 8000:2001 certification for Social Accountability. The company does an endless array of things to give back to the community. From supporting children's education, women’s vocational training, public health, and sanitation, to numerous environmentally conscious efforts, OBEETEE is by the people, of the people, for the people.

Website- www.obeetee.com

Ezetap Partners with Axis Bank to Bring 'My Vyappar' for the Retail Segment

 

More than 50,000 POS devices deployed with My Vyappar across 1600+ cities across India

New Delhi, Delhi, India

Ezetap, a digital payments leader, has joined hands with Axis Bank, who has been at the forefront of driving innovation in retail acquiring, to introduce the latest offering My Vyappar to retail businesses in India. Through My Vyappar, Axis Bank will introduce a host of services enabling effective digital payments management for the merchants across the country. As part of the partnership, over 50,000 smart POS devices have already been deployed with My Vyappar across 1600+ cities. 

The medium and small-sized retailers of the country have been at a financial disadvantage to compete against the large businesses. The pandemic worsened the situation further as the sales plummeted and customers shifted to digital mode of transactions owing to the fear of contracting the virus. There was a significant movement from cash to digital payments with an increasing number of Indian businesses accelerating their digital transformation journey. While India surpassed the world with an astonishing 25 billion real-time online transactions in 2020, the relatively smaller merchants didn’t have the bandwidth or budget to pivot as quickly as large businesses. 

Through My Vyappar, Axis Bank brings in a wide array of attributes curated specifically for the retail segment in India. My Vyappar offers a full suite of Buy Now Pay Later (BNPL) options that can boost revenue. EMI facilities would be available for ticket sizes as small as even INR 3000. The app also aims at motivating the merchants to increase the use of digital payments, by incentivizing them with exciting rewards, upon achieving bank goals. My Vyappar app provides businesses with a single view of all credit transactions that can be accessed anytime anywhere. This would help merchants to go paperless and access their digital records even at home. 

My Vyappar also provides the much-needed multilingual capability by adding Hindi as an additional language to help retailers understand digital payments better and speed up their tech adoption. To ensure seamless user-experience for merchants, My Vyappar app offers a simplified interface, similar to existing mobile platforms. To make retailers more agile and flexible with digital payments, the app ensures complete handholding in the form of in-app training. It also establishes a direct channel through which banks can communicate directly with merchants and offer personalized plans including loan options and reward schemes. 

Speaking about the role of My Vyappar in improving digital payment adoption, Byas Nambisan, Chief Executive Officer, Ezetap, said, “We, at Ezetap, took a deep look at the pain-points of the merchants using digital payments and were determined to solve the challenges that still limit the business benefits of adopting the digital route. Through My Vyappar app, we aim to solve these issues while providing the merchants with effective ways to expand their businesses. With all its features including in-built training and support functions, we are confident that the app will provide the much-needed efficiency in managing and tracking digital payments. This also serves as a testament to our commitment to provide innovative solutions to simplify digital payments for banks as well as businesses.”

Commenting on the association, Sanjeev Moghe, EVP & Head - Cards & Payments, Axis Bank, said, “We have been continuously working on partnership led models & digital solutions to expand our offerings to the merchant community. In this endeavour, we are delighted to join hands with Ezetap to bring My Vyappar app for our retail merchant customers. The app would empower our customers to be more flexible and agile with digital payments thereby aiding their business growth. While adoption of digital payments has improved in the country in recent times, there has been much scope for improvement and simplification. My Vyappar app addresses all these gaps and will prove to be highly beneficial not only for the merchants, but also for us in improving our communication and engagement with our customers from the merchant community.”

Currently, Ezetap hosts about 3 lakh merchants on their platform. The company expects this base to grow by about 70 percent over the course of the year with My Vyappar being a critical element to aid that growth.

About Ezetap

At Ezetap, veterans from payments, hardware, cloud, and SaaS industries have joined hands for the sole purpose of ushering in a new era of a frictionless digital payment ecosystem in India. Ezetap has deployed over 3,00,000 smart service points on its platform with customers ranging from brick-and-mortar retailers, e-commerce players, leading enterprises, and financial inclusion organizations. Ezetap processes over US$5 billion annually and has been ranked thrice in-a-row by CNBC in their Global Top 50 Disruptor List. Having raised $51 million in funding, investors include Social Capital, the Silicon Valley firm led by former Facebook executive Chamath Palihapitiya, Helion Advisors, American Express, Li Ka-Shing’s Horizons Ventures, JS Capital (Jonathan Soros), and Prime Venture Partners. 

About Axis Bank 

Axis Bank is the third largest private sector bank in India. Axis Bank offers the entire spectrum of services to customer segments covering Large and Mid-Corporates, SME, Agriculture and Retail Businesses. With its 4,600 domestic branches (including extension counters) and 11,061 ATMs across the country as on 30th June 2021, the network of Axis Bank spreads across 2,628 centers, enabling the Bank to reach out to a large cross-section of customers with an array of products and services. The Axis Group includes Axis Mutual Fund, Axis Securities Ltd., Axis Finance, Axis Trustee, Axis Capital, A.TReDS Ltd., Freecharge and Axis Bank Foundation.

MMTC-PAMP strengthens presence in South India, aims for 20% business from this region by next fiscal

 

• MMTC-PAMP is poised to expand its reach in Karnataka, Tamil Nadu, Telengana and Andhra in the initial phase by tying up with top jewellers in key cities across the region
• Plans to expand to 100 cities in the South by 2025, including 50 key cities across Karnataka and Tamil Nadu.
• The brand will also invest in 15 wholly owned retail outlets to add to its current footprint to help jewellers and retail customers recycle old gold

New Delhi: MMTC-PAMP, India’s only fully integrated ecosystem for gold and silver, recently announced its strategic decision to expand its footprint in key cities across Karnataka, Tamil Nadu, Telengana and Andhra. Building on the cultural affinity this region exhibits towards Gold & Silver, the company will reach out to around 1000 local jewellers and retail outlets over the next 3 years, reinstating its promise of unmatched trust, purity, craftsmanship and authenticity. This move is strategically aligned to target consumers looking to buy purest gold and silver coins and bars from their trusted jewellers.

The brand also plans to open 15 wholly owned retail stores in the region over the next 3 years, while expanding its distribution to deepen reach across 100 cities by 2025. This would be part of a larger 200 city wide expansion that the brand plans to execute across the length and breadth of the country.

Speaking on the announcement, Vikas Singh, MD & CEO, MMTC-PAMP said, “Making up over 40% of the total Indian precious metals (gold & silver) market, the region’s affinity towards them outshines many other markets.  With this expansion, MMTC-PAMP would be offering 24K, 999.9 purest gold and silver coins and bars from its wide portfolio of products. We bring in unmatched credentials as we are India’s first and only London Bullion Market Association (LBMA) Good Delivery refinery, accredited for both Gold and Silver, thereby delivering the highest levels of purity and craftsmanship in our products. Our foray into the region is a natural progression as we consolidate our sectoral leadership across the entire gold and silver ecosystem.”

Established in 2008 as a joint venture between MMTC Ltd., a Govt of India undertaking, and Switzerland based bullion brand PAMP SA, MMTC-PAMP has built India’s only fully integrated ecosystem for Gold --- Digital Gold, Bullion (Gold & Silver), Minted Coins (Gold & Silver), and Recycling old gold. MMTC-PAMP is already India’s leader in digital gold, and has a strong customer base in Bangalore, Chennai, and Hyderabad, which feature in top 10 cities which are trading in digital gold. As the brand makes further forays in the region, it is looking to offer both digital and physical gold investment options to customers.

“MMTC-PAMP has a retail footprint in top 7 cities in the region, and the planned expansion will help build access to its Purity Verification Centres which offer world-class gold authentication and valuation technology thereby allowing jewellers and retail customers realise full value when selling back their precious old gold. Building on our growth momentum, we expect to corner around 20 per cent of our revenues from the region by offering the customers the option of either buying from a distinct portfolio of the purest products, or selling back their precious jewellery to MMTC-PAMP.”, Mr. Singh added.

MMTC-PAMP will also launch a limited edition 999.9 purest 20 gram Silver coin featuring Lord Murugan in the Tamil Nadu market, and plans to launch more such region appropriate collectibles as part of its devotional series which already has coins featuring deities such as Shri Balaji, Lakshmi-Ganesh, Radha-Krishna, Bodhi Tree and many more from its divinity series.  

As part of its consolidated growth strategy, MMTC-PAMP will be partnering with over 1000 BIS approved jewellers in the region. With the first phase of tie-ups with large retailers already underway, the brand would be subsequently reaching out to jewellers in tier 1 cities through a tiered distribution model. Select retailers would also be on-boarded through ‘The Elite Circle Program’ - an invite-only exclusive programme for India’s leading jewellers who will be entitled to the full-suite of MMTC-PAMP products and services, priority stock allocation, product customisation, assistance with visual merchandising, and additional services support on top of many other unique benefits that the brand offers.

About MMTC PAMP: A joint venture between Switzerland based bullion brand, PAMP SA, and MMTC Ltd, a Government of India Undertaking, MMTC-PAMP seamlessly marries Swiss excellence with Indian insights. MMTC-PAMP India Pvt. Ltd. is internationally recognized as an industry leader for bringing global standards of excellence to the Indian precious metals industry. We have received several awards since our inception from local and global industry bodies for the transparency and sustainability that we rigorously uphold in our sourcing, refining and supply of precious metals in the Indian market. MMTC-PAMP is the only LBMA-accredited Gold & Silver refinery in India, and is accepted across global commodity exchanges and central banks.

Parle Agro redefines Boldness with new Brand Ambassador for B Fizz, Arjun Kapoor

 

National: ‘Be Bold, Be Brave’ is the motto of Parle Agro’s exhilarating malt flavoured fruit drink, B Fizz. A pioneer in India’s beverage category, the company has struck yet again with an edgy new ad campaign for B Fizz and rugged new face for the brand, Arjun Kapoor. Unveiling the new ambassador-drink duo, Parle Agro evokes a sense of fearlessness and boldness with B Fizz.

Launched in the midst of the pandemic last year, Parle Agro’s exciting addition to the sparkling fruit drink category, B Fizz has seen extraordinary success. As per secondary data research, within a year, B Fizz alone has led the growth of the malt flavoured fruit drink category by nearly 10 times on account of its ever increasing demand. Also, by disrupting the category due to its unique taste and price point of Rs. 10 for 160 ml SKU, Parle Agro has not only sold close to half a billion units in a year, but also became the fastest growing malt flavoured fruit drink brand in India.

“In the past one year, B Fizz has grown exponentially, multiplying our sales and expanding not just the sparkling fruit drink category, but growing the malt flavoured fruit drink category multifold which was almost non-existent in India. Expanding the portfolio successfully in the midst of a pandemic is a clear testimony to our determination and ambition. Looking forth, we not only aim to build the malt flavoured fruit drink category further with B Fizz, but with the combined might of Appy Fizz and B Fizz, we intend to build the sparkling fruit drink category to a 10,000 crore category by 2030.” opined Nadia Chauhan, Joint Managing Director and CMO, Parle Agro. 

B Fizz is characterized as a dynamic drink for the bold, and for those who look for newer experiences and challenges. The unmistakable red and white packaging coupled with its unique taste appeals to consumers of all age groups and can be consumed at any time of the day. Whether it is Diwali, New Year’s, or a house party, B Fizz is the party-starter that will make you feel fearless but also won’t blur out memories you most cherish. The malt flavoured fruit drink offers a unique taste and fizz that is perfect for consumers who prefer non-alcoholic beverages.

Commenting on the campaign for B Fizz, Ms. Chauhan said, “Parle Agro takes pride in being a pioneering beverage brand that is not afraid to take risks to meet and exceed expectations of our customers. With B Fizz, we wanted to tap the audience that is bold, loves to take risks and seeks new experiences. In our latest ad for B Fizz, we have captured this very sentiment through the imagery which is bold and edgy.”

Speaking on appointing Arjun Kapoor as Ambassador, Ms. Chauhan said, “Arjun Kapoor is the perfect choice to represent the ‘bold’, ‘unique’ characteristics of B Fizz and we are elated to have him onboard as the ambassador for the brand. Just like Arjun’s personality, B Fizz too holds a strong distinct character that cannot be compared to another. The refreshing duo is sure to drive reach and build greater visibility for the brand and make B Fizz an easy pick for beverage consumers across India.”                                                                                            

Speaking on his association with Parle Agro, actor Arjun Kapoor said, “I’m thrilled to be representing a unique, bold and revolutionary drink like B Fizz. There are times when a brand’s ideologies and your own personality harmonize perfectly, and my association with B Fizz is simply that. Shooting for the ad was a great experience especially because the brand’s approach to advertising is so unique. I’m excited to be a part of Parle Agro’s vision for the brand and look forward to being part of their growth journey.”

                                                                             

Please find below the link to Parle Agro’s new B Fizz TVC:

Youtube link: https://www.youtube.com/watch?v=aAsvY9TYEk0  

About Parle Agro:

A pioneer in the beverage industry, Parle Agro Pvt. Ltd. is the largest Indian beverage company with a brand turnover of almost Rs. 7000 Cr. As a driving force of the Indian beverage market, it offers consumers a variety of products including Fruit Juice based drinks and Packaged Drinking Water serving a variety of consumer needs. With 84 manufacturing facilities across India and international locations, Parle Agro caters to over 1.9 million outlets in India driven through more than 5000 channels partners. Along with its brands Frooti, Appy, Appy Fizz, B Fizz, SMOODH, Bailley, Bailley Soda Frio, Dhishoom and Bombay 99, the organization has a continued belief in the power of innovation that drives strategy, product development and business practices.  This belief has translated into Parle Agro establishing trends that have changed industry and consumer outlook and approach.

Consumer Retail and Tech Industry Leaders, Croma and Qualcomm Technologies Come Together to Launch 5G Friday

Croma, India’s leading electronics retailer from the Tata Group, has launched “5G Friday” campaign to help the consumers upgrade to a 5G smartphone powered by Snapdragon products of Qualcomm Technologies, Inc., the world’s leading wireless technology innovator. As part of this campaign, Croma consumers will be able to exchange their smartphone for a new Snapdragon® 5G mobile platform-powered smartphone and will receive a special exchange bonus & other offers from Croma. The offer commenced from September 3rd, 2021.

 
The “5G Friday” campaign aims to bring new-age experiences for smartphone users by equipping them with devices capable of leveraging the superior performance and higher efficiency of 5G wireless technologies once the next-generation networks become available in the country.
 
Commenting on this, Avijit Mitra – MD & CEO, Croma said, “Croma has always tried to stay ahead of the curve and brought the latest gadgets to the consumers. We are thrilled to be collaborating with Qualcomm Technologies and its subsidiaries, to help our customers upgrade to a better smartphone experience once again.”
 
Commenting on this, RajenVagadia, Vice President, Qualcomm India Private Limited and President, Qualcomm India said “Today, consumers can have the latest and the best, when they buy their next device and opt for a 5G smartphone. Over the last 18 months, India has seen the launch of many Snapdragon 5G phones powered by Snapdragon across various price tiers ahead of upcoming 5G network launches. As a global leader in wireless technologies and now 5G, Qualcomm Technologies has been at the helm in the worldwide adoption and enablement of 5G technologies and devices. Now in India, Croma is offering consumers one more avenue of “moving to the next”. Croma is one of the biggest and most trusted retail brands in India, and we are delighted to collaborate with them in this campaign, which I call a ‘movement’."
 
Customers will have several smartphones models to choose from, under a single roof, at their nearest Croma outlet or on the website www.croma.com during the offer period, ending November 26, 2021. 

Snapdeal expands call center capabilities to speak to users in eight Indian languages

 

Snapdeal gears up for the upcoming festive season by making customer support services available in additional local and regional languages

Snapdeal’s call centers now support conversations in Marathi, Kannada, Malayalam, Gujarati, Telugu, Tamil, and  Bengali.  Hindi, English, and Hinglish options continue to be popular options 

The rapid growth of Bharat online is re-shaping India’s e-commerce landscape 

English skills are no longer the only way to get call center jobs, vernacular skills in growing demand 

Snapdeal, India’s leading value e-commerce company, today announced that its customer care services are now available in eight Indian languages, in addition to Hindi and English. Its customer care team is now staffed to speak to users in a language that the users are most comfortable with, and this includes Marathi, Kannada, Malayalam, Gujarati, Telugu, Tamil, and Bengali. The company also pointed out that Hinglish is also popular among its customers when it comes to speaking with customer service agents.

Support for additional languages comes ahead of the festive season starting early October with festivities continuing till January. 

The growing popularity of online shopping amongst buyers from smaller Indian cities and towns is taking e-commerce into the country's hinterlands. 

“The rise of Bharat is re-shaping India’s e-commerce landscape to make it more representative of India’s rich diversity. As more and more shoppers, including from smaller cities, gravitate towards e-commerce, they will increasingly expect customer services to be in their languages,” said Snapdeal spokesperson.

Currently, 83% of Snapdeal customers prefer to converse in Hindi with customer services agents, and  14% percent of Snapdeal customers choose to speak in vernacular languages. As part of its efforts to make internet experiences simpler and more engaging, Snapdeal’s website and app are also available in eight Indian languages. 

“Nearly a third of India's population does not understand English, leaving a major vacuum in the internet's framework to be addressed. Making Internet and support services available in local languages is critical to bringing India's "un-digitized" people online and making new online buyers feel at ease.” the Snapdeal spokesperson added.

The growing importance of vernacular languages in India’s online world is evident from the fact that spoken English is no longer the only criteria for call-center jobs. Many of Snapdeal’s call center executives are from non-English speaking backgrounds and have been hired for their excellent vernacular language skills. Snapdeal’s customer service centers employ people from all over the country, including from Punjab, Bihar, Maharashtra, Uttarakhand, UP, Delhi, Karnataka, Telangana, Tamil Nadu, Kerala, and Gujarat.

The growing footprint of e-commerce beyond the metros and Tier 1 cities is not only providing buyers and sellers more options but is also creating more employment opportunities in Bharat. 

About Snapdeal

Snapdeal is India’s largest value e-commerce company with millions of buyers, 500,000 registered sellers and 200 million products for customers across 6000 towns and cities in India.

For more information, please visit www.snapdeal.com or mail pressoffice@snapdeal.com.