Market leader in International Beauty Retail and Distribution in India, Baccarose launches a fragrance series in collaboration with HRX by Hrithik Roshan

The Partnership will see a strategic alliance & collaboration effort to drive the locker room strategy for HRX franchise

MUMBAI, India-- Baccarose, a leading player for luxury beauty products in India, announces its collaboration with HRX, India's first homegrown fitness brand - jointly owned by Hrithik Roshan and Exceed Entertainment. HRX & Baccarose have joined hands to co-create the fragrance line through extensive research and feedback, incorporated via their respective market analysis and insights.

Being a leading player for luxury beauty products in India, Baccarose aspires to widen its horizon by appropriately applying the expertise of its core brands team and to create its very own portfolio of Licensee brands in association with top Indian brands in the fashion, fitness, music and lifestyle industry.

The scents outline the ethos of both brands as they launch a range of EDTs and Deodorants for the GEN Z and Millennials who thrive on always smelling good, and not just from AM to PM. It may be the gym or any other physical activity; the idea is to always stay on top of their fitness and freshness game.

The HRX FRAGRANCE crafted by Baccarose Perfumes includes 4 EDTs and 4 Deodorants for men: Escape, Charge, Extreme and Edge. The women's range will see 2 EDTs and 2 Deodorants: Impact and Power. The range is created for a diverse group of fitness, sports and active enthusiasts, the health conscious individuals & generally all those who have a keen interest to look and feel good throughout the day in the midst of all their activities. This strategic collaboration aims to extend the usage amongst the HRX loyalists & their communities.

On the new launch, Mr. Afsar Zaidi, Co-founder and CEO at HRX, says, "HRX is an extremely customer-centric brand and has established itself as a solid homegrown brand with a quality ecosystem of products. As a brand-led by innovation, we recognize the needs of sports and fitness enthusiasts. Our Partnership with Baccarose was very thoughtful as we share similar values and ethos. We wanted to create fragrances with a feel-good factor, uncompromised looks, and a long-lasting effect. Keeping this in mind, we have produced a range of fresh and sporty fragrances for men and women."

Biju Antony, CEO & Executive Director, Baccarose Perfumes and Beauty Products Pvt Ltd, says, "Baccarose, being a leader in the luxury beauty industry is now looking at collaborating with various Indian brands & celebrities to help develop the beauty industry locally & have a rich portfolio of our own creations in beauty brands and HRX, being a homegrown fitness brand is a great brand to partner with. Today,  in strategizing to build the identity of all our brands, we focus heavily on innovative marketing plans, leverage our long-standing relationships with various partners and keep strengthening our large distribution network."

THE FRAGRANCE –

HRX Men's Range:

HRX Escape EDT and Deo – 

Escape from HRX is a Citrus Aquatic fragrance which has refreshing top notes of lemon, rosemary, bergamot, neroli and pineapple, that are coupled with aromatic heart notes of jasmine, cyclamen, oak moss and coriander. A melange of masculine woody notes of musk, cedar, oakmoss, sandalwood, cardamom, tonka bean, Brazilian rose wood ensure that the fragrance is fresh yet sophisticated.

HRX Charge EDT and Deo –

Charge from HRX with Aquatic EDT has top notes of bergamot, mint and lime that are instantly refreshing. An intriguing combination of guaiac wood, lavender and rose combine with sophisticated notes of musk, tonka and moss to create a long-lasting fragrance that lingers for hours.

HRX Extreme EDT and Deo –

Extreme from HRX is a fragrance that combines irresistible notes of marine, grapefruit and mandarin orange with a captivating combo of jasmine and bay leaf. A smoky-woody base note of ambergis, guaiac wood, oak moss and patchouli anchors the fragrance and will take one's confidence to the next level.

HRX Edge EDT and Deo –

Edge from HRX with an aromatic-woody fragrance is perfect for the guy who wants it all. Spicy pink pepper and clary sage meet bergamot, Haitian vetiver and leather to create a smooth, sophisticated fragrance that's distinctly masculine. A delectable base composed of notes of ambroxan, akigalawood, Indonesian patchouli leaf and cacao pod will ensure one is smelling great while living their best life.

HRX Women's Range:

HRX Impact EDT and Deo –

Beautiful things happen when citrus meets floral. HRX Impact is a feminine fragrance which contains fresh marine and green accords that meet a floral bouquet of lily of the valley, mirabelle and freesia for a beautiful match. A classic combination of amber and woody notes will ensure a sophisticated smell all day long.

HRX Power EDT and Deo –

HRX Power is the ultimate floral-fruity fragrance that combines juicy peaches, green apple and black currant with sumptuous rose, jasmine and musk. A seductive trio of musk, woods and patchouli anchors the fragrance and ensures one is smelling great all day long.

THE PACKAGING –

HRX activewear fragrance bottles are crafted to perfection to uplift and galvanize one's mood. The men's range will be available in vibrant colours like orange, aqua blue, grey and black, while the women's range will see fresh summer colours like tangerine orange and neon green-blue.

Price & Availability –

Male Line – Escape, Charge, Extreme, Edge

EDT (100ML) - Rs. 1900
Deo (250ML) - Rs. 449

Female Line – Impact, Power

EDT (100ML) - Rs. 1900
Deo (150ML) - Rs. 349

Available on

Ecom: Myntra + Flipkart Exclusive
Offline: Pantaloons and Health & Glow

About HRX:

HRX, founded in 2013 by Hrithik Roshan and Exceed Entertainment, is a platform for bringing like-minded people together to believe in the philosophy of becoming the best version of themselves, empowering a billion people to 'be their hero'. HRX aims to revolutionize the fitness scenario in India as a value-for-money, high-quality alternative to international brands with its lines of sportswear and fitness accessories. The name represents the X-factor, signifying one to push oneself towards the path of excellence to achieve the best outcome possible. An example of a successful 'Make in India' story.

For more information, please visit:

Website:   http://www.hrxbrand.com 
Instagram: https://www.instagram.com/hrxbrand/
Facebook: https://www.facebook.com/hrxbrand
Twitter: https://twitter.com/hrxbrand
Linkedin: https://www.linkedin.com/company/hrxbrand

About Baccarose:

In 1984, Mr. Hemansu Kotecha founded Baccarose and soon began making inroads into the burgeoning Indian beauty industry.

With an unparalleled understanding of local customer preferences and a prized operational nous, Baccarose today is a leader in the distribution of international luxury beauty brands in India.

The core mission & vision of the company is to be the leading authority in the Indian luxury beauty market and undisputed partner-of-choice for leading international brands. To build the Luxury Beauty business in India, establish our partner luxury brands as preferred choices for consumers/retailers and bring an international shopping experience to consumers in India.

Deerika Retail Rings in the Festive Fervor this Diwali with its "Tyohaar pe Uphaar" campaign

New Delhi, Delhi, India-

•  Attractive deals and offers on everything, this Diwali  

Adding to the festive zing, Deerika Retail announces the launch of it’s first-ever “Tyohaarpe Uphaar” campaign, across all its stores, as well as its online platform. At the very start of the festive season, the hypermarket announced ‘Khushiyon KaShubh Aarambh’ campaign, wherein consumers got the opportunity to grab the biggest festive offers, including a large assortment of festive gifting options, with price range starting from as little as Rs. 150 onward. 

With “Tyohaarpe Uphaar” campaign, Deerika Retail will be offering a delectable assortment of mithais, chocolates, dry fruits, and fashion, home fashion items, electronics, kitchenware, and many more, with up to 50% off on Deerika’s entire gifting range of products. The campaign will run till 24th November 2022.  

Further, to make Diwali KhushiyonWaali for customers, Deerika Retail has also introduced exclusive offers till 14th October. As a part of this, customers who shop for Rs 5999, will get an assured silver coin of 5gm. Moreover, customers who shop for Rs 9999, will get an assured silver coin of 10gm, absolutely free of cost. There are many more offers that will be live during the Dhanteras.  

Deerika Retail is also launching the exclusive Festive Ticket Size offers on its Home fashion, luggage, and cookware categories, which will run up till 28th October 2022. Under this campaign, customers who shop for Rs 6999 will get a Cabin size trolley at just Rs 699; customers who shop for Rs 2999, will get a Dream Living Double bed blanket at a meagerRs 199 and customers who shop for Rs 4999 will get a 4 pc cookware set bag at Rs 599.  

About Deerika
Established in 2017, DJT Ventures is the brainchild of AkashAnand, who is driven by the vision of creating a conglomerate through Retail, Financial Services and Insurance Broking. Promoting businesses in these verticals via separate companies for each of them, DJT Ventures has established a presence in New Delhi, Noida (Uttar Pradesh) and Gurugram (Haryana), with plans to expand to other parts of the NCR with more hypermarkets in the coming years. 

Deerika began its journey in 2020 with the first Hypermarket in Sector 51, Gurugram. It guarantees discounts on all products, including grocery, fresh produce, utensils, crockery, home appliances and clothing for men, women and children. Apart from having top brands under one roof, Deerika has more than 100 products under its private label. It provides the most economical rates and an international shopping experience with a 'Cartful of Happiness'.

Motorola's Moto e22s Goes on Sale Starting 22nd of October at Just Rs 8,999 on Flipkart and Leading Retail Stores

New Delhi, Delhi, India –

•  Motorola’s new affordable smartphone, the moto e22s goes on sale from tomorrow, 22nd October, on Flipkart & leading retail stores

•  Brings your favorite content to life on a sharp, ultra-wide screen with a fluid 90Hz2 refresh rate on a 16.51cm (6.5") IPS LCD display

•  The moto e22s looks premium, feels comfortable and an IP52 water-repellent6 design protects your phone from all those spills and splashes

•  Enjoy the latest software experience with Android 12, along with unique moto gestures.

•  Roam around worry-free and capture professional-looking portraits, snap social-media ready selfies with its 16MP AI-powered camera

•  It comes with a 5000mAH battery along with 64 GB storage space, expandable upto 1TB using a microSD card

•  Unlock your smartphone with a single glance of the front camera or a simple touch of the side mounted fingerprint sensor

•  Feel your smartphone respond instantly to every touch, tap, and swipe with a fast MediaTek Helio G37 2.3 GHz octa-core processor and 4 GB of LPDDR4X RAM

•  Priced at just Rs 8,999, customers can grab the disruptive smartphone on Flipkart and leading retail stores across India

•  Consumers can also grab additional benefits from Reliance Jio worth Rs. 2,549

Motorola today announced the sale of its new moto e22s, starting 12 noon, 22nd October 2022 on Flipkart and leading retail stores. The moto e22s boasts a stunning 16.51cm (6.5") IPS LCD display with built-in IPS technology, a 20:9 aspect ratio with a fluid 90Hz1 refresh rate.

With a premium look, great in-hand feel, and a specially crafted sleek yet sturdy design with beautiful looking visual patterns, the smartphone is bound to make heads turn. Additionally, with an IP52 water-repellent2 rating, you’re never going to have to worry about minor spills and splashes. The device sports a 16MP AI powered camera system with Dual capture for video recording, with numerous other camera features. All this running on the purest form of Android OS, the Android™ 12.

Talking about battery life, it comes with a 5000mAh battery. Along with a massive battery backup, it also comes with massive storage, 64GB3 which can be expanded up to 1TB using a microSD card4. Not just that, the moto e22s also comes with dual dedicated SIM slots along with a microSD card slot.

When it comes to performance, the moto e22s packs a MediaTek Helios G37 2.3 GHz octa-core processor with HyperEngine technology, which gives the phone a boost across the board. All this with 4 GB of LPDDR4X RAM, for smooth, fast and fluid response. Besides that, the moto e22s comes with some additional features, such as a side fingerprint sensor, moto gestures and more.

Availability and Pricing:

The moto e22s will go on sale from 22nd October, 12 noon onwards on Flipkart and leading retail stores at a disruptive price of just Rs 8,999, in two spectacular colors, Eco Black and Arctic Blue.

Know more at: https://www.flipkart.com/e22s-eco-black-64-gb/p/itm3f549884340a4?pid=MOBGGDUHYAMJVF5U
 
Offers:

Reliance Jio Offer:

Benefits from Reliance Jio worth Rs. 2,549 - Including Rs. 2000 cashback on recharge and Rs. 549 discount on annual Zee5 membership.

Jio Offer details: https://www.jio.com/en-in/jio-motorola-e22-offer-2022

Annexure

Operating System	Android™ 12 with easy access to the Google apps you use most
System Architecture / Processor	MediaTek Helio G37 with 4xA53 2.3GHz + 4xA53 1.8GHz octa-core CPU, 680MHz IMG PowerVR GE8320 GPU
Memory	4GB LPDDR4X RAM
Storage	64GB built-in (eMMC) | up to 1TB microSD card expandable
Body	PMMA
Dimensions	163.95 x 74.94 x 8.49mm
Weight	185g
Water Protection	IP52 Water-repellent design
Display	16.51cm (6.5 inch) display
Display Technology	IPS LCD | 90Hz refresh rate | 500nits | Panda Glass Protection
Display Resolution	HD+ (1600 x 720) | 268ppi
Display Aspect Ratio	20:9
Display Certifications	Widewine L1
Battery	5000mAh
Charger Type	10W charger in box
Networks	4G: LTE (DL:CAT4,UL:CAT5) | 3G: UMTS/HSPA+/DC-HSDPA | 2G: GSM/GPRS/EDGE
Bands	4G: LTE 1/3/5/7/8/20/38/40/41 3G: 1/5/8 2G: 3/5/8
Main Rear Camera	16MP (f/2.2, 1.0μm) | PDAF
Camera 2	2MP (f/2.4, 1.75μm) | depth
Flash	Single LED flash
Rear Camera Software	Shooting modes: Portrait Photo Panorama Night Vision Pro Mode Dual Capture Photo Live Filter Artificial intelligence: Face Beauty Google Lens™ Integration Other features: HDR Timer Assistive Grid Watermark
Rear Camera Video Capture	FHD (30fps) | HD (30fps)
Rear Camera Video Software	Shooting modes: Video Timelapse Dual Capture  Video Other features: Snap in Video Recording
Front Camera Hardware	8MP (f/2.0, 1.12μm)
Front Camera Software	Shooting modes: Portrait Photo Pro Mode Dual Capture Photo Live Filter Artificial intelligence: Face Beauty Other features: HDR  Watermark Assistive Grid Selfie Photo Mirror Timer
Front Camera Video Capture	FHD (30fps) | HD (30fps)
Front Camera Video Software	Shooting modes: Video Timelapse Dual Capture  Video Other features: Snap in Video Recording
SIM Slot	Dual SIM (2 Nano SIMs + 1 microSD)
FM Radio	Yes
Speakers	Single speaker
Microphones	1 microphone
Headphset jack	3.5mm headset jack
Bluetooth® Technology	Bluetooth® 5.0
Wi-Fi	Wi-Fi 802.11 a/b/g/n/ac | 2.4GHz & 5GHz | Wi-Fi hotspot
Ports	Type-C port (USB 2.0)
Location Services	GPS, A-GPS, LTEPP, SUPL, GLONASS, Galileo
Sensors	Fingerprint reader, Proximity, Ambient light, Accelerometer
Security	Side fingerprint reader, Face unlock
In-box Accessories	10W charger, USB Type-C cable, guides, SIM tool
My UX	System Navigation, Double press the power button, Prevent Ringing, Fast Flashlight, Three-Finger Screenshot
Voice Control	Google Assistant
Colors	Eco Black, Arctic Blue
Device Name	moto e22s

Legal, claims and disclaimers

Certain features, functionality and product specifications may be network dependent and subject to additional terms, conditions, and charges. All are subject to change without notice. MOTOROLA, the Stylized M Logo, MOTO and the MOTO family of marks are trademarks of Motorola Trademark Holdings, LLC. microSD is a trademark of the SD-3C, LLC. Android is a trademark of Google LLC. All other trademarks are the property of their respective owners. ©2022 Motorola Mobility LLC. All rights reserved.

1 Auto mode has a minimum device refresh rate of 60Hz and a maximum refresh rate of 90Hz; actual refresh rate may be less and will vary based on app/content limitations and requirements, device mode settings, and other factors.

2 Water-repellent design creates a barrier to help protect against moderate exposure to water such as accidental spills, splashes or light rain. Not designed to be submersed in water, or exposed to pressurized water, or other liquids; may diminish over time. Not waterproof.

3 Check with your retailer for availability.

4 All battery life claims are approximate and based on the median user tested across a mixed use profile (which includes both usage and standby time) under optimal network conditions. Actual battery performance will vary and depends on many factors including signal strength, network and device settings, temperature, battery condition, and usage patterns.

5 Available user storage is less due to many factors, including operating system, software and functions utilizing part of this capacity; may change with software updates.

6 Supports up to 1TB microSD card, microSD cards sold separately. Content with DRM restrictions may not be able to be moved to the card.

MAPIC India 2022 honors India's most admired retail and tech innovators at the MAPIC India Retail Awards

MUMBAI, India-- The 18th annual MAPIC India 2022 (formerly India Retail Forum), organized by RX Global recognised the excellence of India's most outstanding retail achievers and tech innovators at the two day convention focusing on showcasing the future of retail digitech solutions to decision-makers and witnessed great participation. 

The awardees are scouted after a thorough process of evaluation, encompassing a 13 member jury panel. With a great mix of expertise, the members of the jury have proven mettle and span a rich heritage to select and honor the most admired retail and tech brands at MAPIC India Retail Awards 2022. Over 40 prestigious brands were recognised for their contribution in the retail world.

The prestigious 13 member jury team included Dalip Seghal (CEO, Nexus Malls), Shibu Philips (Director, Lulu Shopping Malls), Pushpa Bector (Executive Director, DLF Malls), Harsh Bansal (Co-Founder, Unity Group and Vegas Mall), Yogeshwar Sharma (CEO, Select City Mall), Abhishek Bansal (Director, Pacific Malls), Muhammad Ali (CEO, Forum Malls, Prestige Group), Rajendra Kalkar (President – West, The Phoenix Mills Ltd), Bimal Sharma (Retail Head, CBRE), Rohit Gopalani (National Head - Leasing at Inorbit Malls (India) Pvt. Ltd | K Raheja Corp Group Company), Bipin Gurnani (President & CEO – Prozone Intu Properties Ltd.), Sameep Pathak (CEO Malls, Oberoi Realty Limited) and Sharad Nagpal (Senior Director & Head, North India, Retail & Leisure Advisory Services at JLL India).

Ashna Gemini Sharan, Portfolio Director, RX India, shares, "The MAPIC India 2022 saw many leading brands in attendance after two years. The platform witnessed numerous comprehensive and engrossing panel discussions & presentations with a focus to present the audience with modern perspectives on the development of the retail sector and factors which will play an instrumental role in accelerating the growth in the last decade and the near future."

"To keep up the momentum and growth in the retail sector, MAPIC India Retail Awarded honored brands and individuals who have been spearheading the industry over the years with their dynamic approach and innovation," she further added.

List of winners:

1.  MAPIC India Most Admired Retailer of The Year - Women's Western Wear - Vero Moda

2.  MAPIC India Most Admired Retailer of The Year - Jeans & Casual Wear - Spykar

3.  MAPIC India Most Admired Retailer of The Year - Fashion Accessories - Da Milano

4.  MAPIC India Most Admired Retailer of The Year - Footwear - Metro Shoes

5.  MAPIC India Most Admired Retailer of The Year - Home Improvement - Beautiful Homes

6.  MAPIC India Most Admired Retailer of The Year - Eyewear - GKB Opticals

7.  MAPIC India Most Admired Retailer of The Year - Beauty Products - Sephora

8.  MAPIC India Most Admired Affordable Fashion Retailer of the Year - V-Mart Retail

9.  MAPIC India Most Admired Retailer of The Year - Leisure & Entertainment - INOX

10.  MAPIC India Most Admired Food Service Retailer Of The Year - Domino's Pizza

11.  MAPIC India Most Admired Retailer Of The Year: Kiosk/ Express Formats - Wow! Momo

12.  MAPIC India Most Admired D2C Retailer of the Year - Clovia

13.  MAPIC India Most Admired Retailer Of The Year: Store Design - United Colors of Benetton

14.  MAPIC India Most Admired Retailer Of The Year: Store VM - Lifestyle

15.  MAPIC India Most Admired Retailer Of The Year: Marketing & Advertising Campaign - Only & W

16.  MAPIC India Most Admired Launch Of The Year - Puma

17.  MAPIC India Most Admired Retailer Of The Year: Customer Relationship - Chaayos

18.  MAPIC India Most Admired Retailer Of The Year: Best Turnaround story - Selected Homme

19.  MAPIC India Most Admired Food Court Operator Of The Year - Travel Food Services

20.  MAPIC India Most Admired Emerging Retail Brand Of the year - Mr. DIY

21.  MAPIC India Most Admired Franchise Company Of The Year - Bata

22.  MAPIC India Most Admired Retailer Of The Year: Employee Practices - Bestseller India

23.  MAPIC India Most Admired Retail Group of the year - Aditya Birla Fashion Retail Limited

24.  MAPIC India Most Admired Retailer of The Year - Kidswear - Allen Solly Junior

25.  MAPIC India Most Admired Retailer of The Year - Jewellery - Reliance Jewels

26.  MAPIC India Most Admired Retailer of The Year - CDIT - Croma

27.  MAPIC India Most Admired Retailer of The Year - Mens Ethnicwear - Manyavar

28.  MAPIC India Most Admired Retailer of The Year - Men's Westernwear - Rare Rabbit

29.  MAPIC India Most Admired Supermarket Retailer Of The Year - Simpli Namdhari's

30.  MAPIC India Most Admired Retail Award- Jury's Choice - Paan Casa

31.  MAPIC India Most Admired Retail Award- Jury's Choice - Ashley

32.  MAPIC India Most Admired Retail Award- Jury's Choice - Water Kingdom

33.  MAPIC India Most Admired Retail Award- Jury's Choice - KAZO

34.  MAPIC INDIA MOST ADMIRED RETAILER OF THE YEAR: ED&I (Equality, Diversity & Inclusion Practices - IKEA

MAPIC INDIA TECH AWARDS:

1.  MAPIC India Most Admired Omni-Channel Retailer Of The Year - Bestseller India

2.  MAPIC India Most Admired CIO / CTO Of The Year - Mohit Malik, CTO, Chaayos

3.  MAPIC India Most Admired Omni-Channel Retailer Of The Year: In-store Technology - Cinepolis

4.  MAPIC India Most Admired Omni-Channel Retailer Of The Year: Digital Marketing - Wow! Momo

5.  MAPIC India Most Admired Omni-Channel Retailer Of The Year: Loyalty Program - Bata

6.  MAPIC India Most Admired Omni-Channel Retailer Of The Year: Emerging Technology - Bestseller India

About MAPIC:

Established in 1995, MAPIC has always been at the leading edge of the retail revolution, constantly adding new location-based elements while remaining true to its core mission to bring retailers, developers, cities, investors and specialists together to understand, embrace and drive forward amazing lifestyle destinations, attracting attendees from more than 80 countries. As evolving consumer needs compel the industry to re-imagine the future of shopping destinations, MAPIC has been at the forefront of these dramatic changes and has taken a leading role in embracing leisure, food & beverage, innovation and the challenges of the new retail mix.

MAPIC India formerly India Retail Forum (IRF), established in 2004, is India's premier annual event where retail brands learn, grow, shop and experience the future of retail and retail real estate in the world's fastest-growing market.

Website - https://www.mapic-india.in/ 

About RX Global

RX is in the business of building businesses for individuals, communities and organisations. We elevate the power of face-to-face events by combining data and digital products to help customers learn about markets, source products and complete transactions at over 400 events in 22 countries across 43 industry sectors.  

RX is passionate about making a positive impact on society and is fully committed to creating an inclusive work environment for all our people. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers.www.rxglobal.com 

About RELX

RELX is a global provider of information-based analytics and decision tools for professional and business customers. The Group serves customers in more than 180 countries and has offices in about 40 countries. It employs over 33,000 people, of whom almost half are in North America. The shares of RELX PLC, the parent company, are traded on the London, Amsterdam and New York Stock Exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New York: RELX.  The market capitalisation is approximately £33bn,  €39bn,  $47bn.*

Tirex Bags the Contract to Supply EV Chargers at Hindustan Petroleum Corporation Limited’s 60 Retail Outlets in Gujarat and Rajasthan

Ahmedabad, Gujarat, India–

The present population of India is more than 1.3 billion and uses approximately 295 million vehicles on the road. The need to keep a social distance during this post-Covid era has increased the demand for personal vehicles in many folds. Small families also prefer owning a car rather than opting for public transport. But the sky-rocketing price of fossil fuels in India is becoming a deal-breaker in many cases. People eagerly look for a substitute and are gradually inclining toward electric vehicles (EVs). People already owning a vehicle who is on the verge of changing the same are also holding their buying decisions to switch to an electric vehicle. 
 
The only dilemma in their mind is where to charge their electric vehicle. People are anxious about the thought of the availability of EV charging stations. The only solution to soothe this transition phase is to build a dependable EV charging network so that future customers can feel confident about their decision to choose an electric vehicle. 
 
The government of India has recognized addressing the issue of climate change as the need of the hour. As a result, like many other initiatives and projects of the Government of India to encourage people to switch to an electric vehicle, the project of deploying EV charging stations by Hindustan Petroleum Corporation Limited (HPCL) is among them. HPCL is a Government of India enterprise with the prestigious Maharatna status. HPCL also owns a Forbes 2000 company status. 
 
HPCL has called for tenders for deploying EV charging stations for several locations nationwide. And when it comes to reliable and best-in-class EV chargers in the Indian market, one cannot think of it without the pioneer in the EV charging industry in India; since 2017, Tirex Transmission Pvt. Ltd. Tirex has supplied EV chargers to esteemed organizations like NTPC, KSEBL, Power Grid, Ashok Leyland, and Olectra and more. They also have global experience working with the largest CPO, the Finnish giant, Fortum. Tirex is one of the most reliable OEMs for EV chargers in India. Their superior product quality and competitive price have ensured to bag the contract for more than 60 EV chargers from HPCL for their franchise outlets in Gujarat and Rajasthan region. 
 
Tirex shall supply two types of DC fast chargers for this project. One rated between 25 to 30 kW with single connecter option of CCS2. The other type is rated between 50 to 60 kW, with combinations of connectors per the requirement. They come with the provision of two CCS (Combined Charging System) type output connectors. That will allow charging more than one vehicle simultaneously by using shared power. That will help to avoid long queues in the EV charging stations. These chargers will be compatible with most new-age electric vehicles available in India. This contract adds another 3MW to Tirex’s existing supply of more than 20MW worth of chargers PAN India.
 
Proper charging infrastructure is the key factor in deciding the future of EVs in India. Companies like Tirex and the initiatives by the Government of India keep up the hope for Indian buyers for a bright future of electric vehicles.

Retail Samvad: Industry Leaders Advocate for an Industry Status and an Integrated Retail Policy for the Retail Sector in India

New Delhi, Delhi, India- In continuation of its efforts to future-proof small retailers, Kiranas and MSMEs through constructive policy-making, the Federation of Indian Chambers of Commerce & Industry (FICCI) and the Center of Policy Research and Governance (CPRG) India in association with METRO Cash & Carry organized a multi-stakeholder conference, ‘Retail Samvad’ on the theme ‘Future of Small Retail: Resilience and Opportunities for Small Retailers’ in New Delhi.

The inaugural address on ‘Futureproofing Small Retailers & MSMEs for India@100’ was delivered by Hon’ble Member of Parliament and Ex-IRS, Ms. Sunita Duggal who said, “Under the leadership of Hon’ble PM Shri Narendra Modi, the government is open to addressing the issues of industries and taking concrete measures to make business easier. Ground level solutions are required to become more operationally resilient in the retail sector. I am very impressed by the Retail Samvad initiative; it is a great platform to discuss the challenges being faced by the retail sector and the interventions required. We look forward to the recommendation by the speakers, associations and think-tanks today, to present their views towards empowering and safeguarding the interest of small retailers in India.” 

The opening session focussed on the traditional trade’s resilience and how they are fighting to stay relevant in the era of quick delivery mechanism. The speakers in this panel discussion highlighted the need for recognising the contribution by small retailers and creating an environment to support their efforts. In-lieu of the policy intervention required for the retail segment, emphasising on the challenges faced by small retailers, the imminent leaders reiterated the need for a speedy intervention from the government of India. 

Speaking at the event, Mr. Arvind Mediratta, Chairperson for Retail and Internal Trade, FICCI and MD & CEO of METRO Cash & Carry India, said, “The pandemic has ushered many changes in the consumers’ evolving behaviour and has also impacted the small retailers in the country. The future is omnichannel, wherein consumers would prefer the convenience of shopping online, but the enthusiasm for physical shopping will never die. There is an impending need for recognising the sector, by providing it with an industry status and the need for expediting the integrated National Retail Policy. The recommendations suggested need to be fast-tracked, embracing the interest of small retailers in India. There is a heightened need to ensure a level-playing field for all offline and online retailers; and creating a conducive business environment for the growth of small retailers in India.” 

The discussions were on the various policy interventions required by government of India, heightening the need to consider the right recognition for the segment, facilitating better environment for small retailers for their ease of doing business. The deliberation was focussed on traditional trade and small retailers’ issues with multiple licensing, renewals, clearances and the key interventions required for their ease of operation. The think-tanks of the industry also pondered on the urgent requirement for upskilling the workforce, enabling them to stay relevant and creating better employment opportunity for the segment. 

Speaking about the dynamic evolving environment, Rajat Wahi, Partner, Deloitte, said, “Consumer behaviour is evolving fast with the change in the business environment, especially due to the pandemic and some of the trends may continue to stay. In such a scenario, the retail sector needs to adapt to the changes quickly to sustain. We need to put consumers at the centre, understand their needs and offer services efficiently. The sector is facing myriad challenges when it comes to policy, ease in operation and retaining the workforce. We will have to create a sustainable culture for all the stakeholders and promote the growth of the retail sector which can create huge employment opportunities.” 

Talking about the policy and implementation, Lalit Agarwal, MD, V Mart, said, “The implementation and execution is equally important as that of policy formulations. We see the gap in the entire system. We need to enhance the ease of doing business with easy policies and their ground-level implementation. What lacks today is firstly the need to recognise the segment, followed by a better environment for doing business and including them in government policies with minimal paperwork.” 

The daylong event concluded with recommendations and policy interventions required from the government of India to consider; include the segment in the government schemes/Yojnas; and help in recognising the sector and the valuable contribution made by the small retailers in strengthening the retail economy. 

Maisha, a homegrown startup, set to revolutionize the retail industry with the perfect blend between sustainable handbags and coveted bohemian designs

AHMEDABAD, India-- Maisha is a homegrown startup, set to revolutionize the Indian retail industry with the perfect blend between ecofriendly handbags and coveted bohemian designs.

At Maisha's forefront is a father-daughter-husband trio, Nayan Shah, Esha Shah and Neel Vora, who ensure the skillful combination of sustainable and bohemian aesthetics wrapped in Maisha packaging.

The company is created with a vision to become the market leader in the cotton fabric-based handbag industry in India.

Maisha derives its name from a Swahili colloquialism which translates to 'life'. This aligns with what the brand has to offer in terms of joy and a lifestyle that is reflective of bohemianism.

Esha Shah was pursuing a lucrative career in Chartered Accountancy when she decided to give in to her inner calling of creative pursuit. Her fascination with the rich textile heritage the country homed inspired her to tread the path less traveled and test waters with a startup, Maisha. However, a startup is only as successful as its supporters.

Nayan Shah instilled belief in his daughter's venture and invested in the startup while providing Maisha with wings for growth. Along with the support from her husband, Neel Vora's packaging business, Maisha was now ready to take flight.

The brand's humble beginnings can be traced to a pop-up exhibition in Ahmedabad in 2018, where the customers took an instant liking to the vibrant, yet eclectic mix of handcrafted products like tastefully designed tote bags, crescent bags to choose from and the home collection that looks like a bohemian dream come to life. The products were sold out in a day, this was the first time the potential of the brand was realized.

Maisha soon shifted to Instagram and showcased their products on their social media application. This helped the brand garner loyal followers who fell in love with the woven jacquard fabrics that have become a staple - ranging from handbags such as the Three Pocket Jacquard bags that are a preferred choice amongst customers and can be effortlessly paired with a summer dress. The Box bags are a top trending category and received 500 orders within the span of an hour; this is a testament to the authentic engagement of the Maisha community with the brand. The Maisha followers wait with bated breath for the launch of a new product. Travel aficionados have also found their community within Maisha with a variety of light weight options to choose from which makes it ideal for travelling such as Duffel bags, Fanny packs and Everyday tote bags.

Another campaign that the brand executed on the 30th of June 2022 which sets a milestone for all small business owners, a dream come true when in 200 seconds the brand received over 1100 orders on their own website with more than 20,000 eyeballs on their platform.

Maisha grew threefold with the recognition from Instagram - there was no looking back now. Armed with an community of devoted Instagram followers of more than 200k, Maisha developed a website of its own, which became its primary vehicle for sales.

Helmed by the father-daughter-husband trio who led the company to a massive growth trajectory by becoming a favored choice amongst bohemian lovers. The website garners over 3 lakh monthly visitors and more than 30% return customers every month. This is the context in which the brand recently launched its international website to cater to their customers' demands overseas.

The community of Maisha followers are the raison d'être of the brand. This is a brand that transcends products and sales and caters to their customers aspirational value - it goes the extra mile to ensure a holistic experience for their customers by interacting with them and embracing change. Maisha takes their customers behind the scenes and walks them through the hurdles and joys of building a startup. Esha Shah's entrepreneurship skills are an inspiration to women and startups across the globe. With the launch of the 'Small business campaign' Maisha supports local brands by enhancing their reach through Maisha's weekly shoutouts.

Maisha is a way of life, that instills hope and paves the way for homegrown ventures across the country.

Maisha Lifestyle is now just a tap away.

Website link: https://maishalifestyle.com
International Website: www.maishalifestyle.co
Instagram Profile: @maishabyesha
Facebook: @maishabyesha
YouTube: maishabyesha
Pinterest: maishalifestyle

About Maisha

Maisha is a homegrown startup, set to revolutionize the Indian fashion and retail industry with their bohemian designs The company was created with a humble vision to become the market leader in the cotton fabric-based handbag industry in India.