Wednesday 27 July 2022

Retail Samvad: Industry Leaders Advocate for an Industry Status and an Integrated Retail Policy for the Retail Sector in India


New Delhi, Delhi, India- 
In continuation of its efforts to future-proof small retailers, Kiranas and MSMEs through constructive policy-making, the Federation of Indian Chambers of Commerce & Industry (FICCI) and the Center of Policy Research and Governance (CPRG) India in association with METRO Cash & Carry organized a multi-stakeholder conference, ‘Retail Samvad’ on the theme ‘Future of Small Retail: Resilience and Opportunities for Small Retailers’ in New Delhi.

The inaugural address on ‘Futureproofing Small Retailers & MSMEs for India@100’ was delivered by Hon’ble Member of Parliament and Ex-IRS, Ms. Sunita Duggal who said, “Under the leadership of Hon’ble PM Shri Narendra Modi, the government is open to addressing the issues of industries and taking concrete measures to make business easier. Ground level solutions are required to become more operationally resilient in the retail sector. I am very impressed by the Retail Samvad initiative; it is a great platform to discuss the challenges being faced by the retail sector and the interventions required. We look forward to the recommendation by the speakers, associations and think-tanks today, to present their views towards empowering and safeguarding the interest of small retailers in India.” 

The opening session focussed on the traditional trade’s resilience and how they are fighting to stay relevant in the era of quick delivery mechanism. The speakers in this panel discussion highlighted the need for recognising the contribution by small retailers and creating an environment to support their efforts. In-lieu of the policy intervention required for the retail segment, emphasising on the challenges faced by small retailers, the imminent leaders reiterated the need for a speedy intervention from the government of India. 

Speaking at the event, Mr. Arvind Mediratta, Chairperson for Retail and Internal Trade, FICCI and MD & CEO of METRO Cash & Carry India, said, “The pandemic has ushered many changes in the consumers’ evolving behaviour and has also impacted the small retailers in the country. The future is omnichannel, wherein consumers would prefer the convenience of shopping online, but the enthusiasm for physical shopping will never die. There is an impending need for recognising the sector, by providing it with an industry status and the need for expediting the integrated National Retail Policy. The recommendations suggested need to be fast-tracked, embracing the interest of small retailers in India. There is a heightened need to ensure a level-playing field for all offline and online retailers; and creating a conducive business environment for the growth of small retailers in India.” 

The discussions were on the various policy interventions required by government of India, heightening the need to consider the right recognition for the segment, facilitating better environment for small retailers for their ease of doing business. The deliberation was focussed on traditional trade and small retailers’ issues with multiple licensing, renewals, clearances and the key interventions required for their ease of operation. The think-tanks of the industry also pondered on the urgent requirement for upskilling the workforce, enabling them to stay relevant and creating better employment opportunity for the segment. 

Speaking about the dynamic evolving environment, Rajat Wahi, Partner, Deloitte, said, “Consumer behaviour is evolving fast with the change in the business environment, especially due to the pandemic and some of the trends may continue to stay. In such a scenario, the retail sector needs to adapt to the changes quickly to sustain. We need to put consumers at the centre, understand their needs and offer services efficiently. The sector is facing myriad challenges when it comes to policy, ease in operation and retaining the workforce. We will have to create a sustainable culture for all the stakeholders and promote the growth of the retail sector which can create huge employment opportunities.” 

Talking about the policy and implementation, Lalit Agarwal, MD, V Mart, said, “The implementation and execution is equally important as that of policy formulations. We see the gap in the entire system. We need to enhance the ease of doing business with easy policies and their ground-level implementation. What lacks today is firstly the need to recognise the segment, followed by a better environment for doing business and including them in government policies with minimal paperwork.” 

The daylong event concluded with recommendations and policy interventions required from the government of India to consider; include the segment in the government schemes/Yojnas; and help in recognising the sector and the valuable contribution made by the small retailers in strengthening the retail economy. 

Wednesday 13 July 2022

Maisha, a homegrown startup, set to revolutionize the retail industry with the perfect blend between sustainable handbags and coveted bohemian designs


AHMEDABAD, India-- Maisha is a homegrown startup, set to revolutionize the Indian retail industry with the perfect blend between ecofriendly handbags and coveted bohemian designs.

At Maisha's forefront is a father-daughter-husband trio, Nayan Shah, Esha Shah and Neel Vora, who ensure the skillful combination of sustainable and bohemian aesthetics wrapped in Maisha packaging.

The company is created with a vision to become the market leader in the cotton fabric-based handbag industry in India.

Maisha derives its name from a Swahili colloquialism which translates to 'life'. This aligns with what the brand has to offer in terms of joy and a lifestyle that is reflective of bohemianism.

Esha Shah was pursuing a lucrative career in Chartered Accountancy when she decided to give in to her inner calling of creative pursuit. Her fascination with the rich textile heritage the country homed inspired her to tread the path less traveled and test waters with a startup, Maisha. However, a startup is only as successful as its supporters.

Nayan Shah instilled belief in his daughter's venture and invested in the startup while providing Maisha with wings for growth. Along with the support from her husband, Neel Vora's packaging business, Maisha was now ready to take flight.

The brand's humble beginnings can be traced to a pop-up exhibition in Ahmedabad in 2018, where the customers took an instant liking to the vibrant, yet eclectic mix of handcrafted products like tastefully designed tote bags, crescent bags to choose from and the home collection that looks like a bohemian dream come to life. The products were sold out in a day, this was the first time the potential of the brand was realized.

Maisha soon shifted to Instagram and showcased their products on their social media application. This helped the brand garner loyal followers who fell in love with the woven jacquard fabrics that have become a staple - ranging from handbags such as the Three Pocket Jacquard bags that are a preferred choice amongst customers and can be effortlessly paired with a summer dress. The Box bags are a top trending category and received 500 orders within the span of an hour; this is a testament to the authentic engagement of the Maisha community with the brand. The Maisha followers wait with bated breath for the launch of a new product. Travel aficionados have also found their community within Maisha with a variety of light weight options to choose from which makes it ideal for travelling such as Duffel bagsFanny packs and Everyday tote bags.

Another campaign that the brand executed on the 30th of June 2022 which sets a milestone for all small business owners, a dream come true when in 200 seconds the brand received over 1100 orders on their own website with more than 20,000 eyeballs on their platform.

Maisha grew threefold with the recognition from Instagram - there was no looking back now. Armed with an community of devoted Instagram followers of more than 200k, Maisha developed a website of its own, which became its primary vehicle for sales.

Helmed by the father-daughter-husband trio who led the company to a massive growth trajectory by becoming a favored choice amongst bohemian lovers. The website garners over 3 lakh monthly visitors and more than 30% return customers every month. This is the context in which the brand recently launched its international website to cater to their customers' demands overseas.

The community of Maisha followers are the raison d'ĂȘtre of the brand. This is a brand that transcends products and sales and caters to their customers aspirational value - it goes the extra mile to ensure a holistic experience for their customers by interacting with them and embracing change. Maisha takes their customers behind the scenes and walks them through the hurdles and joys of building a startup. Esha Shah's entrepreneurship skills are an inspiration to women and startups across the globe. With the launch of the 'Small business campaign' Maisha supports local brands by enhancing their reach through Maisha's weekly shoutouts.

Maisha is a way of life, that instills hope and paves the way for homegrown ventures across the country.

Maisha Lifestyle is now just a tap away.

Website link: https://maishalifestyle.com
International Website: www.maishalifestyle.co
Instagram Profile: @maishabyesha
Facebook: @maishabyesha
YouTube: maishabyesha
Pinterest: maishalifestyle

About Maisha

Maisha is a homegrown startup, set to revolutionize the Indian fashion and retail industry with their bohemian designs The company was created with a humble vision to become the market leader in the cotton fabric-based handbag industry in India.